GATSBY NEW MAKEUP LINE PACKAGE & CONTAINER DESIGN
GATSBY Mandom Korea has newly launched their first Tone-up product line for young men’s natural make-up. HEAZ developed and created the line’s visual identity and packages. We sought to visualize the line’s core value and established the familiar but a step ahead look of the line which targets at the MZ generation.
The numeric graphics are emphasized in bold to be eye-catching and legible so that their consumer can easily catch the tone up products ritual. The bright yellow successfully convey the GATSBY’s ‘Natural Tone-up’ experience.
Client_ GATSBY
Year_ 2021
Brand Location_ South Korea
Contents Director_ Seungeun Lee Contents Creator_ Hyunseung Yun, Yunhee Cho
Art Director_ Hyunjung Kim Designer_ Jinsung Yang, Jiyoung Hong
Photographer_ Junghun Yeom
Year_ 2021
Brand Location_ South Korea
Contents Director_ Seungeun Lee Contents Creator_ Hyunseung Yun, Yunhee Cho
Art Director_ Hyunjung Kim Designer_ Jinsung Yang, Jiyoung Hong
Photographer_ Junghun Yeom
