To brand a complementary therapies business
The client wished to implement a chamomile flower to symbolise the calming and relaxed elements it holds within
Holistic therapy. A fresh and relaxed feel with a colour scheme to accompany this were also requested by the client.
I began by sketching a range of logo designs implementing the flower within the text without being to obvious or cliché
with the floral theme as it has been over done in the past. At first I focused primarily on using the flower petals within the letter 'e', but after feeling this put too much emphasis on one single letter I moved on to applying the flower petals to the logo
text as a whole. The chosen design has a fresh colour pallet with the flower petals subtly implemented within the logo design. With the logo having a large amount of text to arrange I went with a flower pot design with the company name growing from the pot into a flower head. A simple yet clever way to draw interest to the brand.
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