Traditional banks go nuts sometimes, but not Nu, who approached us for the second time to help them to create an explainer-brand video about one of the central values of their product.
The story follows an eclectic cast of a father, a working girl and four friends who face the daily blessing and curses of our contemporary living. But Nu is here to tell them there’s hope. It’s going to work out. We’ll get to the other side and get back on the flow.
We used vibrant colours, cool-looking characters, nice transitions, and a bit of humour to make the whole thing flow well from start to finish. We created a simple and bold-based graphic language to express easily the simple ways Nu can help their customers when they’re in a rush.
The client embraced our vision early on and trusted our approach for the second time. If Nu comes knocking again for the third time, we’ll be there with bells on!
ART AND MOTION
CLIENT: NU BANK MX
LOCATION: MEXICO
LOCATION: MEXICO
STUDIO: LONG SUMMER DAYS
DIRECTION: @ROGER JUAREZ, @FRANCISCO QUILES
ANIMATION: @DANILOMATION, @LAURA BENAVIDES, @ALDAIR
2D ANIMATION: @ALDAIR, @DAVIHER, @ROGER JUAREZ
2D ANIMATION: @ALDAIR, @DAVIHER, @ROGER JUAREZ
ILLUSTRATION AND DESIGN: @DAVIHER
STORYBOARD: @ALEXANDRA
2022
