Pietro Ventura's profileAmanda Mandim's profile

Auge






AUGE

Branding
UX/UI

THE CHALLENGE
After more than 30 years occupying a solid place in the Portuguese market, Auge challenged us to redesign its traditional brand to keep up with the company's recent strategic changes. With an increasing focus on remote-learning, technology has become a central element in the company's strategy. Our challenge was to create a link between the company's solid past and the digital future.

TEAM
Amanda Mandim - UX Designer
Camila Omelischuk - Brand Designer
Pietro Ventura - Lead Designer











LOGO 
The AUGE logo is loaded with meaning. We chose the arrow to represent the growth and transformation that the entity promotes in people's lives. In order to reinforce this feeling, the arrow points to the upper right corner. Finally, the gestalt effect was applied to give volume and movement to the symbol. Do you see an arrow or a cluster of boxes?









UX/UI
The user experience design of Auge's new website was adapted so that users with low mastery of digital technologies could easily navigate it. The main menu was built to work intuitively, without requiring extra input from the user, as well as the search bar. The courses page gained a simple and intelligent filter, which works according to the user's main interests. All the site's features were designed to work well on any device, regardless of its size.





Auge
Published:

Auge

After more than 30 years occupying a solid place in the Portuguese market, Auge challenged us to redesign its traditional brand to keep up with t Read More

Published: