Part of "Veg'd Rebranding" series.
While keeping in mind one of the shop's must-haves, the Berlin touch, a.k.a. neon lights, this time I went for a classic, corporate look with an icon, logotype and payoff, usable separately. This logo, merging a serif "V" with the shape of an heart and a burger bun, conveys an artisanal, classic, stable feeling for an already established business.
Icon is custom-made, font is Kandira.
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