CHANGE LT
The logo and identity visually express changing as a process: from a new idea (as a small thin line) to steps (wider lines) and a new normal (square) when the change is over.
Project objectives: a text logo with an original element; conceptual without stereotypes (no arrows or cycles in a shape of circle); professional, modern, minimal design; proactive and reliable.
Preferable colors stayed red and black. Identity includes strict architectural lines, urban theme.
