Identity redesign for Danish industrial door manufacturer Door System.
Made at: idworks as
Client: Door System
Role: Concept, AD, graphic design
Description: Refreshing the corporate identity of Door System, a manufacturer of high quality industrial doors. The new design was implemented across the company's brochures, product sheets, business cards and website. Door System uses only high quality components and all production is located in Denmark, ensuring industry leading quality, in terms of both reliability, strength and low maintenance. Acknowledging that industrial doors aren't the sexiest things to photograph, the design is rooted in the fact that a door solution from Door System is a cost saving solution, compared to cheaper competing products. This is manifested by bold distinctive statements and facts displayed where typically a glorified pack shot would be. This results in a distinctive design which communicates Door System as a modern company with a deep focus on delivering quality products.
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