The biggest Russian telco operator Beeline developed new 4G network in Moscow. Agency task was to create the launch strategy and communication. We built the 4G hub where the customers could really feel the fourth generation of mobile communication technology standards by visual and audial experience.
So we highlighted the main 4G Beeline products (smartphone, tablet, modem and router) to deliver the product range in a very detailed and aesthetical way.
Then we proved the speed as a core value of the product by shooting the three videos where we compared 3G with 4G and showed three different occasions – video streaming, location search and music download.
To attract more attention we asked the famous Russian band Tesla Boy to share their content which we used as examples for videos and built the awareness among fans.
The website has an additional mobile edition which helps to deliver the experience on portable devices.