When re-branding Santa Clara County’s public transit system, our design team found that there were opportunities within the system of the VTA to create not only new designs, but new perceptions of Santa Clara Counties public transportation and a way to bring people together. After researching the VTA, we found not only how beneficial a public transit system is when it is pushed to its fullest potential in function and design. With that in mind we have created a system that breathes new life into a existing system.
The function of public transportation has always been about more than moving people from one place to another. It acts as a lifeline to the entire community, and becomes a common thread between individuals in the area. We have made it our objective in re-branding the VTA, to make an identity that is representative of the movement and energy we know the people of Santa Clara county posses.
This branding system was created by the following designers