In the wake of the global pandemic, ZEISS Lenses has come up with ZEISS DuraVision AntiVirus Platinum UV Coating – a highly effective antimicrobial coating that actively fights and kills 99.9% of potentially harmful viruses and bacteria on the surface of the lens.

As part of a larger production, we were tasked with visualizing the sequence depicting the journey of the viruses and bacteria from the droplet right down to the surface of the lens where they were to be destroyed by the antimicrobial coating.
Client — Carl Zeiss AG

Agency — creative sherpas

Production Company — Schall&Rauch Bewegtbild GmbH
Director — Alexander Feichter

Art Direction — Tom Gugel & Bastian J. Schiffer
Animation — Simon Fiedler, Tom Gugel, Bastian J. Schiffer & Andi Wenzel

September 2020.
Find more information on the client’s product page.
Excerpt from the research and planning deck:
ZEISS: Layer of Trust
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Bastian J. Schiffer

ZEISS: Layer of Trust

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