HATSU
BEYOND LIFE
HATSU brand campaign for 2022.
Photography and graphic development. This project is focused on the pictures & graphic content creation for our powerful campaign.
Product design, illustrations, photography, and graphic design for 2022 campaign development.
HATSU STUDIO
CREDITS
HATSU DESIGN LAB (@hatsu_official)
Julian Mesa / Juan Pablo Cruz
Brief Direction / Julian Mesave (@julianmesave)
Director: Juan Camilo Pinilla @juanca_pinilla
Photography director: Luis Otero @luisotero.dp
Executive producer: Tatiana Castañeda @taticasta
Production design y art direction: Andrea Parejo @humorosart
Art production: Sebastian Salve @ssalveph
Food makeup: @marcelaperezvelez, @tacoysabrina
Clothing: Jahir Rueda @jahir_rueda @mywork_infashion
1AD: Nataly Valdivieso @natyvaldy0101 @danielazapatacuellar
2AD: Ana Isabel Duque @annaisabelduque Daniela Zapata @danielazapatacuellar
AP: Alejandro Escalante @alejoescalante, Wilber Caro @wilbeer.caro2ac, Felipe Hoyos @pipehoyosd
MUA: Paula Medina @paulamedinamua, @catalinapromua @fernandajaramilloe @isaflorezbeauty
Digital unit: @tomatocontent
Foto fija: Sara Espinosa @saraespinosaphoto
Making of: Esteban Buitrago @estebanvisual
Edition: @nicoherran
Composition y VFX: @officecreativa
Colorización: @thriller.color, @wemakecolor
Estudio de audio: Fabian Ramirez @wiremusic
Photography director: Luis Otero @luisotero.dp
Executive producer: Tatiana Castañeda @taticasta
Production design y art direction: Andrea Parejo @humorosart
Art production: Sebastian Salve @ssalveph
Food makeup: @marcelaperezvelez, @tacoysabrina
Clothing: Jahir Rueda @jahir_rueda @mywork_infashion
1AD: Nataly Valdivieso @natyvaldy0101 @danielazapatacuellar
2AD: Ana Isabel Duque @annaisabelduque Daniela Zapata @danielazapatacuellar
AP: Alejandro Escalante @alejoescalante, Wilber Caro @wilbeer.caro2ac, Felipe Hoyos @pipehoyosd
MUA: Paula Medina @paulamedinamua, @catalinapromua @fernandajaramilloe @isaflorezbeauty
Digital unit: @tomatocontent
Foto fija: Sara Espinosa @saraespinosaphoto
Making of: Esteban Buitrago @estebanvisual
Edition: @nicoherran
Composition y VFX: @officecreativa
Colorización: @thriller.color, @wemakecolor
Estudio de audio: Fabian Ramirez @wiremusic
Producer / (@loscherryscol) Cherry Pickers @Lukaskortes @Samirsaieh
Brand manager (HATSU) / Stephania Paschke
Social media assistant / Daniela Restrepo
Copywriting · Concept development · storytelling / Julian Mesave
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