Bar Producty
A nostalgic haven established in 2011, capturing the essence of 1978. The decor combines Berlin thrift store discoveries with an array of small-batch distillates sourced globally. It's a genuine time capsule, blending the past with the present, enhanced by the sounds of late '70s to early '90s music spun from vintage vinyl turntables.
My pivotal contributions to this project encompassed the entire creative spectrum. From ideation and concept development to hands-on involvement in interior design and construction oversight, I curated the ambiance, lighting, and decor. Additionally, I orchestrated the musical atmosphere, designed the graphics, and executed social media marketing strategies.
Despite its unfortunate closure a decade after its opening, Bar Producty made an indelible mark in the cultural scene. It garnered extensive press coverage both within and outside Russia, solidifying its reputation as a vital cultural hub. Notably, it continues to be referenced on WikiTravel, a testament to its enduring legacy.
Scope of work
Founded and managed the music bar.
Designed printed materials, menus, food, and interior.
Managed graphic design, social media, web, and music.
Oversaw event management, order management, accounting, and scheduling.
Provided technical sound support and professional equipment.
Key Achievements:
• Achieved a rapid return on investment (within 1 year).
• Maintained stable profitability for 9 years.
• Established cultural impact as a well-known cultural place in the city.
• Gained press coverage and positive feedback.
• Implemented a unique online management system.
