What do you do when one of the biggest player of the food industry uses your name on their plant-based milk brand? We decided to give a little creative help.

"100 Names" is the answer to this. It's a campaign to help Alpro (Danone's plant-based milk brand) to find an original name for its product, so they can stop using ours.

When we realized Danone's plant-based brand Alpro launched a vegan milk that had the same name as ours, we decided not to put a law sue. Instead, we created different options for them, so that they could also have an original - not taken - name.

We started the teasing on our Instagram account, and then created a web page inviting people to upload more names suggestions there. We received more than 2000 names in one day.

Made by the NotAgency. Copywriters: Fermín Arguiz, Kiko Borger. Art directors: Trinidad Franco, Macarena Merlo. Content execution: Macarena Merlo. Content planning: Mariana Infantozzi. Video case and posts execution: Macarena Merlo.