Halfspire (halfspire.com) is a multiplayer gaming platform made for players, communities, and developers.

I designed the Halfspire brand to be bold and upfront, with a combination of fully rounded edges and sharp corners. The logo icon is an abstract representation of a pointy spire cut into 2 pieces, as a literal interpretation of the word "Halfspire".

Halfspire's branding is consistent, maintaining its bold and concise look across its website, apps, email templates, and more.

In addition to its main consumer service, Halfspire offers a cloud infrastructure platform for gameserver owners and game studios. I designed the B2B part of Halfspire's website (Cirrus, halfspire.com/cirrus) to be more text-based and content-focused, but it still follows the same design principles applied to Halfspire's main site and brand.