For Publication Design
Magazine Redesign for "The DO"
Why a Redesign? The DO is currently a magazine about osteopathic medicine for Doctors of Osteopathic Medicine. The purpose of the redesign is to let the general public in on the world of DOs while still allowing the magazine to be a discussion among DOs. Specifically, the magazine will be geared toward adults in New England ages twenty-five through forty who may be inclined to get on top of their health but have little to no experience with osteopathic medicine. Allowing potential patients to view the discussions being had within the community may make them more inclined to go with an osteopathic approach when they might not have due to lack of knowledge. The rebrand wants to give potential patients the feeling that they are privy to insider information in a way that is approachable but does not talk down to them. The new personality of the magazine is genuine, embracing, holistic, zestful, and active.
