To create a digital engagement few weeks before the official launch of the new Samsung Galaxy S4, turning an exhausting wait into an exciting one.
Through an action story, users were involved in a challenge. The winner would become “The First”: the unique person in Italy to have the new Samsung Galaxy S4 for one week.
The heart of the interactive game was the action story in 7 episodes, online one per day.
During each episode, users had to decrypt two digits useful to find the final combination and win the game. The right combination of all digits was a phone number.
After the 7th video, the quickest user able to insert the right phone number has won the first Samsung Galaxy S4.
Facebook fans: +150.000
Participants registered to the context: 33.958
Website visit: 292.614
Unique visits: 134.899
Returning visitors: 53,8%
Time spent (average): 04’ 16”