About.
Emergent Films is a production company based in Singapore that specializes in commercial videos. To appeal to more international clients, they wanted a complete rebrand and to opt for a more minimal and modernist identity. After coming up with multiple ideas, the solution we went ahead with is to create a flexible visual identity that can help future-proof the brand. The flexible visual identity makes up the logo and a bespoke font 'Emergent' that features chipped-off edges to reflect the cutting-edge solutions the brand provides. After getting the foundation of the identity down, we created a brand website that contains the contact information and features the brand's showreel and works. The website is the first point of contact for new clients so the navigation has to be simple and clear.
Logo.
The logo monogram is created based on the visual system grid. The logo also hides a tree which is symbolic of the name emergent – the emergent layer of the rainforest where the tallest trees rise above the rest.
Emergent Font.
The Emergent font is based on the visual system and created to look like LED bulbs used in film production. Each letter also has the top left corner empty to reflect the brand's belief to create cutting-edge solutions for their clients.
