Customer:
Godt Brød
Direct marketing (DM) – Student work 2013
Brief: This is a school project for Godt Brød. Godt Brød is an ecology café and bakery in Norway. The task was to create an DM for Godt Brød to inform the companies about lunch agreements, and to get as many as possible to book an lunch agreement with Godt Brød.
Title: “Godt Brød” - “Good bread”
Target audience: Resource-strong and small companies. Its important for them to have a good reputation for them self, and their customers. Among them we find IT companies, consulting agencies, design agencies, interior designers and engineering firms and architects.
The idea: DM that show the context between a healthy diet and good presentations.
We have created an IQ-test that their employees have to open to get information inside a brochure. We have also created an ordering app for the employees which they can use when their manager has booked an lunch agreement with Godt Brød.
Conclusion: More employees are becoming aware of what they eat for lunch, and hopefully most of the companies will order lunch agreements with Godt Brød.
Created by:
Sandra Eriksen (me)
Helene Viktoria Sem Henriksen
Birthe Aarli
DM with brochure
Brochure:
Ordering app:
