Andriy Мikhal'chuk's profile

The Bagel - brand identity



The Bagel is a cafe of new American cuisine, where you will find a part of authentic restaurant America in the heart of gastronomic Odessa.

The dough for our bagels is carefully kneaded by bakers and rolled out by hand. Ready-made bagels are infused for 12 hours, boiled in boiling water with the addition of honey, and baked in birch wood ovens. The dough does not contain harmful additives and is made without milk, eggs, and baking powder.

Our bagels make you want to come back again and again!



Task
The client requested to develop an identity for a recently opened cafe in Odessa. At the moment, the cafe has a logo and interior. The client likes the interior and wants an identity that takes into account its features.

Solution
In the design, I used the idea of dividing the space into parts of green and white (the same technique is used in the interior). Accordingly, I took this idea as a basis, and also used various graphic elements of American culture (the silhouette of New York along with the Statue of Liberty, etc.)


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The Bagel - brand identity
Published:

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The Bagel - brand identity

Published: