Aventis Advisors (previously Aventis Capital) is an M&A advisory firm located in Warsaw, Europe — working mainly with international technology and growth companies to help them to close the right deal, at the right time, with the right people. We were commissioned to develop a new brand identity and digital presence for their company and a visual communication strategy that better aligns with the evolution of the firm's core values and guiding principles.
Highlighting the dynamic and honest approach in the M&A business — we created a grounded, centered and straightforward identity. The color purple plays a critical role when establishing the Aventis brand image. In a dynamic execution of the color purple, we also introduced repetitive fading in circle patterns at the bottom of each cover media to give even more character to the brand, inspired by the transactional nature of the M&A deals.
Led by the idea that every successful M&A deal ends with a signature, the wordmark is composed by harmonically merging two highly contrasting typefaces — a sans-serif font representing honesty and trustworthiness & an italic-serif font reflecting a signature and also aligning with the dynamic and adaptable nature of Aventis Advisors. The highlighted italic words are also a part of the brand’s visual expression, mirroring a dynamic feel by making a simple adjustment while presenting Aventis with a strong and consistent brand voice. The Aventis visual identity is built around very simple and straightforward design communication, elevating the company’s purpose and achieving a timeless feel.
Highlighting the dynamic and honest approach in the M&A business — we created a grounded, centered and straightforward identity. The color purple plays a critical role when establishing the Aventis brand image. In a dynamic execution of the color purple, we also introduced repetitive fading in circle patterns at the bottom of each cover media to give even more character to the brand, inspired by the transactional nature of the M&A deals.
Led by the idea that every successful M&A deal ends with a signature, the wordmark is composed by harmonically merging two highly contrasting typefaces — a sans-serif font representing honesty and trustworthiness & an italic-serif font reflecting a signature and also aligning with the dynamic and adaptable nature of Aventis Advisors. The highlighted italic words are also a part of the brand’s visual expression, mirroring a dynamic feel by making a simple adjustment while presenting Aventis with a strong and consistent brand voice. The Aventis visual identity is built around very simple and straightforward design communication, elevating the company’s purpose and achieving a timeless feel.
Thank You!
