Client: Restaurant Sjömagasinet, is an fine dining seafood and award-winning restaurant (1 star in the Michelin Guide). Ulf Wagner, together with Gustav Trägårdh, presents both classic and innovative styles.
Ulf's philosophy is the total dining experience - "I believe that a meal has three dimensions; food, beverage and spiritual satisfaction, the atmosphere encompassing the total experience."
Project: Full Hospitality Package with Brand and Concept Development Including Interior Design advice. Visual identity - logo, colors, imagery, fonts and graphics. Communication and Design including menus, signage and website. Everything delivered in a solid Playbook, as guideline and inspiration for internal and external usage.
Impact: A sophisticated and holistic experience – A very well representation of the west coast of Sweden. Inspired by the ocean, waves, swells, jewels, mermaids, jellyfishes, octopuses and all other beautiful sea creatures ...
Additional concept: Sjömagasinet Discovers, “Tradition, innovation in an unexpected combination.” Holistic, high quality and time-limited experiences with focus on selected ingredients and beverages.