This project concept is a campaign to raise awareness about depression, called: More to Life. I decided to create a bold, colourful and inspiring campaign that seeks to communicate to sufferers that their quality of life can be better.
The brochure contains to-the-point messages, colourful stickers and the give-away boxes contain meaningful symbols of the things they can begin to enjoy again. The booklet contains information about identifying depression, getting help and resources.
information booklet and give-away boxes
unfolded booklet, front side with general information about the campaign
back of boxes with campaign message
reverse of unfolded booklet about a better quality of life
How "relationships", "the little things" and "your heart" are things people who suffer from depression are unable to enjoy or appreciate; the campaign seeks to remind them of things that are worth seeking help for. The campaign places emphasis on how important these are to happiness and stability. The front tags of the items correlate to which idea it speaks of.
reverse of item tags, each with an object and message
last panel of reverse booklet contains a page of stickers