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    Cool Beans are 'very very fancy' baked beans... with a difference. One of main aims for this branding was to stand out from it's competitors and … Read More
    Cool Beans are 'very very fancy' baked beans... with a difference. One of main aims for this branding was to stand out from it's competitors and create an attitude within the brand. I aimed for it to be cheeky, fun and most of all appeal to a youthful target audience. An audience who want a new and exciting all natural product not afraid to push the boundaries. It is also very important for the product to have a strong on and off the shelf impact to help it stand out amongst its competitors. Read Less
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Cool Beans are 'very very fancy' baked beans... with a difference. One of the main aims for this branding was to stand out from it's competitors and create an attitude within the brand. I aimed for it to be cheeky, fun and most of all appeal to a youthful target audience. An audience who want a new and exciting all natural product not afraid to push the boundaries. It is also very important for the product to have a strong on and off the shelf impact to help it stand out amongst its competitors.