Cool Beans are 'very very fancy' baked beans... with a difference. One of the main aims for this branding was to stand out from it's competitors and create an attitude within the brand. I aimed for it to be cheeky, fun and most of all appeal to a youthful target audience. An audience who want a new and exciting all natural product not afraid to push the boundaries. It is also very important for the product to have a strong on and off the shelf impact to help it stand out amongst its competitors.