About project
An urban youth fashion clothing brand based on the philosophy of freedom, independence, rebellion and creativity. Task: naming, logo design and brand identity, creation of the company's slogan. Brand mission: to personify the word "freedom".
"NEWT" is a brand of youth clothing. In addition to the obvious analogy, the title contains a metaphor for "New Teenagers". Such a play on words conveys going beyond the standard dress codes, rebellious style and freedom of choice of prints. The logo consists of a powerful grotesque and a minimalistic iconic part in the form of a triton's paw. The letters "W" and "T" complement each other, broadcasting a symbiosis of comfort and audacity of stylish images.
The brand identity is based on 3D typography, which, like a newt's tail, sinuously combines the words "freedom" and "lightness"
into an interesting figure of infinity. Corporate colors: black and white, which is especially relevant in modern reality and helps the brand to stand out from the visual noise. Light grotesque reflects freedom, while minimalist design adds lightness and air to layouts.
