HERMAN MILLER FA21 GAMING campaign
A video campaign bringing an iconic brand to the gaming space.
Muzzle was invited by the great SSS agency to create 3D animations, interior design, prepare 3d models for rendering. for more details visit: https://somethingspecialstudios.com/work/herman-miller-fall-gaming
Herman Miller is an expert in the science of seating. As they’ve entered into the world of gaming, this science is even more impactful.
The result was three unique 3D animations depicting the chairs being assembled piece by piece in a sleek lab setting, with each benefit narrated via voice-over accentuated by a custom music score. These videos explored the design of the Embody, Sayl, and Aeron gaming chairs. SSS engaged our spatial team to design the lab setting and then created exploded 3D motion assets of each gaming chair. An abstracted point cloud person interacted with each chair to stress the human benefits of each chair while maintaining the focus on the unique product visuals.
Aeron chair can be found in pro-sports locker rooms, recording studios, the MoMA permanent collection, and now, with you and your gaming setup. This special-edition gaming chair features all of its office counterpart's most beloved features.
Aeron 3D model wip:
A fourth animation departed from the lab setting, favoring an ocean view. This 15-second spot highlighted the Aeron Gaming Chair’s environmental advancements, engineered with ocean-bound plastic to help divert waste from our ecosystem.
Together, this content sought to position Herman Miller as a leader in design and science, cementing the brand as a frontrunner in the performance gaming space.
HERMAN MILLER FA21 GAMING.
for more visit: https://somethingspecialstudios.com/work/herman-miller-fall-gaming
