SAVE ME


Spurred on by this idea, we designed a bottle that resembles our beautiful earth. 

Plastic again? Yes, but digital.

 Let’s face the reality – this is not only about plastic, but about a wrong mindset. We cannot completely replace plastic, but we can change our behavior by recycling instead of creating more waste. That is the message we want to convey․

It is symbolic that a plastic bottle has become an interactive canvas depicting the potentially deplorable changes to our planet if we continue to live in the same irresponsible way. The changes shown on the bottle include global warming, the rising sea-level, and as a result, changes in the world map from the shape we now know.

It is time to switch to conscious consumption, and treat our planet, our home, more responsibly.

“Save Me” – ”Save your Planet” – ”Save your Home”.


Credits:
Brand Strategist:    Lusie Grigoryan
Creative Director: Stepan Azaryan
Illustrator: Mariam Stepanyan  
Graphic Designer: Mane Budaghyan 
Animator: Sahak Zarbabyan



SAVE ME
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Backbone Branding's profile
Backbone Branding

SAVE ME

383
4.1k
16
Published:

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