Climate change disinformation has evolved in recent years – from persuading citizens that man-made climate change is not real, to blocking actions to address it. Despite these changing narratives, one thing remains consistent: the spread of ‘fake news’ around climate action has continued to mount.

To explore this increasingly prevalent issue further, Kantar Public conducted an experimental study using its probability-based panel PUBLIC Voice, to examine public views and attitudes towards climate change disinformation in 11 countries across Europe.