BrandNerd
The Kickoff
The partnership between BrandNerd and Pete Design Co. (PDC) was established long before BrandNerd’s refresh and revival of its own brand direction. PDC and BrandNerd have worked together on a monthly basis to serve select BrandNerd clients with the highest quality web design, brand design, strategy, copywriting, and so much more. After serving and delivering consistent results for our clients, we eventually began to wonder what it might look like to apply the same creative thinking and strategy to BrandNerd’s previous brand identity and how we might be able to take it all to the next level.
Work-In-Progress
As a creative team, one of our challenges was to represent the name “Revival” in a visual manner that spoke to the individuality of our healthcare workers as well as the needs of each unique patient. Along with a standard color palette for the brand, we also created a set of gradients that utilize the newly established colors for a variety of different use-cases. After countless iterations and explorations of the wordmark, we landed on emphasizing the “VA” portion of the name Revival. Both “V” and “A” letter-forms worked together in unity to create what is representative of an ECG (Electrocardiogram) line that is alive and well.
The “VA” mark would serve as the brand’s primary icon in cases where the logo should need to get small or used in the background as a graphic element. Along with the “VA” logomark, our team created an entire brand system including colors, typography recommendations, iconography, web design, print design, and more.
The Win
For Pete Design Company, a “win” isn’t just defined at the point of launching a new brand, it’s in the effectiveness of that brand that we can determine if it does what we said it would do and where we have the chance to draw more accurate conclusions. We all have something inside of us that desires to stand for something more than just ourselves. Revival Health does this each and every day! It stands for a better, more streamlined tomorrow; not only for our healthcare workers but for their patients and their families. Revival starts when we ask the question…Are we done yet? Is there more? Can the boundaries of what we know to be true today be pushed to create a better tomorrow? Revival is here. Revival is now. Revival Health starts with us.
