"Don't let your face become a glaring problem."
"CLEAN & CLEAR® oil absorbing sheets instantly soak up excess oil and remove shine from your face, without smudging makeup or leaving behind powder. These super soft, silky sheets can be used easily around your nose and other oily areas of your face. Use them anytime, anywhere to remove oil and shine throughout the day."
This campaign not only displays a need for the product, it also has a touch of humor and obscurity to draws viewers in. The abstract imagery of women with sun bursts for heads is oddly intriguing and displays how distracting a shiny face can be.