Website for a financial planner. The goal was a site that tied emotionally to the task of financial planning. Visit the full site at dandeverna.com.
This landing page was developed to tie into a fun advertising campaign based on the concept of holding a "bad gift giving" intervention.
For this party planner, I not only helped capture the her attention to detail, I came up with the name Major Occasions, highlighting JoRo, which her clients call her affectionately.
Keeping text simple and directional was the key for this site.
The HBA wanted a site that could help consumers and members. With much information for both audiences, crisp language helps visitors navigate quickly.
