Schäxpir Festival.
Branding is a stage.
There are performers and viewers. Every perception is different.
Just like humans. Branding the Schäxpir Festival was a combination
of serious and playful elements. Telling magical stories off the screen.
Playing with colors and shapes, creating spaces and frames –
very clear, understandable, energetic and variable. With something special
about each element.Like a play – the branding gets a stage, a space,
a playing surface that it needs to be able to awaken the magic.
Client: State Government of Upper Austria
Creative Direction, Illustration & Design: Zunder Studio
Creative Direction, Illustration & Design: Zunder Studio
