天鹅庄·虎年大王酒
Zodiac Wine For The Year of Tiger
Client | Swanwinegroup
Creative Director | Rui Niu
Designer | RainForest
3D Designer | Yang
Design Agency | Beijing imnext Advertising Co., Ltd.
这款酒包装是为 2022 年农历虎年设计的，虎是中国文化中的吉祥动物，万兽之王，是力量、力量和勇敢的象征。上山虎代表步步登高，也有辟邪镇宅的力量。 采用共创理念，消费者在其中发挥积极作用。六个礼盒每盒都有一只老虎和一个吉祥的汉字：福、禄、寿、喜、财和胜。 消费者可以将两个或两个以上的盒子组合起来完成祝福，根据组合的不同，含义也会发生变化。 这个概念很有趣，促进了消费者的参与。
This wine packaging was designed for Lunar New Year 2022, the year of the tiger, an auspicious animal in Chinese culture, the king of all animals, and a symbol of power, strength, and bravery. The tiger moving uphill implies continuous progress and peace. It adopts the co-creation concept, in which the consumer plays an active role. Each box of the six-piece set boasts a tiger and an auspicious Chinese character: Fu (fortune), Lu (prosperity), Shou (longevity), Xi (happiness), Cai (wealth), and Sheng (victory). Consumers can combine two or more boxes to complete the blessings, and the meaning changes depending on the combination. This concept is fun and promotes consumer participation.
