ABOUT:
Atmosfera 16 is a wine club and producer based in Mexico’s wine region, Baja California.
Their values are directed towards the positioning of Mexican wine as a consumer product, without elitism. Sharing a glass of wine during a home cooked meal, a special moment, a beautiful sunset, or a starry night with people you love.
The aim of this rebrand was to expand the brand attributes and refresh the face of the brand. We chose to incorporate illustrations in the identity to help reflect a friendly and approachable brand. In addition, we redefined the typography choices to be clean and open and chose a warm color palette inspired by vines throughout the seasons.
The aim of this rebrand was to expand the brand attributes and refresh the face of the brand. We chose to incorporate illustrations in the identity to help reflect a friendly and approachable brand. In addition, we redefined the typography choices to be clean and open and chose a warm color palette inspired by vines throughout the seasons.
SCOPE:
Branding; Brand Identity, Brand Strategy, Brand Illustrations. Print Design, Digital Design, Social Media Content, Merch Design
YEAR:
2021
