Introduction
Definition of an Organelle: Organelles are specialized structures within cells that conduct a variety of functions. The name literally translates to "little organs." Organelles provide specialized functions to keep a cell alive in the same way that organs such as the heart, liver, stomach, and kidneys serve specific roles to keep an organism alive.
We had to create a responsible social campaign with 12 outcomes for the University project. The issue we chose to address is "organ donor" because South Africa has one of the lowest deceased organ donor rates in the world, with thousands of people awaiting solid organ transplants. Additionally, many people do not know how or where to sign up to become an organ donor, which is a major problem. We opted to take a more lighthearted approach to the advertising because some individuals may not want to be organ donors; instead of placing a person's organ in another person's body, we concentrated on continuing or joining an experience in order to make it appear less serious than it is and to avoid shocking the audience. We used an abstract design for the campaign in order to draw the viewer's attention and increase the campaign's visibility.
POV statement
Since South Africa has one of the lowest deceased organ donor rates in the world users need a way to access on how to become an organ donor and what is required
How might we statement
How might we since South Africa has one of the lowest deceased organ donor rates in the world make the information of how to become and what the requirements are to become an organ donor more known to the public
Some statistics about Organ donation in South Africa
- South Africa (SA) has one of the lowest deceased organ donor rates in the world (1.4 donors per million population), with thousands of patients awaiting solid-organ transplantation.
- South Africa (SA) has almost 49 organ donors per million of the population. One tissue donation can save or improve the lives of more than 65 people.
Name and Slogan of campaign
The name of the campaign is: Organelle
The slogan of the campaign is: Join the adventure
We opted to take a more lighthearted approach to the advertising because some individuals may not want to be organ donors because another person's organ in another person's body, we rather concentrated on continuing or joining an experience in order to make it appear less serious than it is so people may feel more comfortable
Campaign Logo
Font used
Colour Palette
Outputs
2x Medical posters
1x Street pole poster
1x Building wrap
1x Donor card
3x Instagram adverts posts
3x Instagram following posts
1x google advert
Medical Posters
Street Pole Poster
Donor Card
Building wraps
Instagram Advert Posts
Post 1
Post 2
Post 3
Instagram Following Posts
Google Advert
Instagram Page
@organelle_organDornor
#Jointheadventure
disclaimer it is not our imagery used in the designs
- Freepik. (2020, August 14). Ballerina in white dress dancing in ballet class Premium Photo. https://www.freepik.com/premium-photo/ballerina-white-dress-dancing-ballet-class_9681405.htm#query=ballet&position=45&from_view=keyword
- Photo by <a href="https://unsplash.com/@demoya?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Michael DeMoya</a> on <a href="https://unsplash.com/s/photos/boxing?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
- Photo by <a href="https://unsplash.com/@sagarkulkarni?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Sagar Kulkarni</a> on <a href="https://unsplash.com/s/photos/cricket-match?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
- Photo by <a href="https://unsplash.com/@alexmotoc?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Alex Motoc</a> on <a href="https://unsplash.com/s/photos/rugby-player?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
- Photo by <a href="https://unsplash.com/es/@davegoudreau?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Dave Goudreau</a> on <a href="https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
- Photo by <a href="https://unsplash.com/@johntorcasio?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">John Torcasio</a> on <a href="https://unsplash.com/s/photos/field-hockey?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
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