An excellent website design should fulfill its intended purpose by engaging the visitor and communicating its specific message. Good website design is influenced by several elements: consistency, colours, font, images, simplicity, and usefulness.

How a website is perceived depends on several important design considerations. A well-designed website can encourage users to take action by fostering trust. Ensuring your website design is optimised for usability (form and aesthetics) and how simple it is to use is key to creating a pleasant user experience (functionality).

You can use the recommendations below as a starting point for your website project.

1. PURPOSE OF WEBSITE

Your website must meet the user's needs. Each page should have a straightforward goal to let the consumer interact with what you have to offer. What does your website aim to achieve? Are you delivering helpful information, such as a "How to guide"? Is it a website that offers amusement, such as sports coverage, or are you trying to sell the user something? Is it a website offering website designers in brisbane? Websites may serve a variety of functions, yet they all have specific fundamental goals;

1. Summing Up Expertise

2. Developing Your Credibility

3. Producing Leads

4. Purchases and Follow-Up

2. SIMPLICITY

Simplicity is the best approach to improving your website's usability and user experience. Here are some strategies for designing for simplicity.

Colour can convey messages and arouse emotions. You may affect how your customers behave toward your brand by choosing a colour scheme that works for it. Limit the number of colours to no more than five. Colours in harmony are effective. Pleasant colour combinations boost user satisfaction and improve client engagement.

On your website, typography has a crucial part to play. It grabs the audience's interest and serves as the visual representation of the brand's voice. On the website, typefaces should be readable and employ no more than three different fonts.

Every visual element utilised in communication is an image. This encompasses all kinds of graphics and still photography, illustration, and video. The company's brand personality should be expressed through the correct choice of imagery, which should also convey the essence of the business. The majority of the initial information we consume on websites is visual. Thus it's critical to use high-quality photographs as a first impression to give visitors a sense of professionalism and credibility. 

On websites, navigation is the wayfinding system users use to find what they are looking for online. Maintaining visitors on a website requires good navigation. Visitors are more likely to bounce if the navigation is not user friendly. The goal is to keep navigation clear, easy to use, and constant throughout each page. This is very important, and you can use this in your WordPress website design to make the user experience more engaging.

The most popular pattern website visitors use to scan text is the F-based pattern. According to eye-tracking studies, people tend to focus mostly on the top and left portions of the screen. The F-shaped layout corresponds to how we naturally read in the West (left to right and top to bottom). A well-designed website will follow the reader's natural tendency to skim the page.

The grouping of items according to importance is known as a visual hierarchy. Size, colour, images, contrast, font, whitespace, texture, and style are some ways to do this. Creating a focal point, which directs viewers to the location of the most crucial information, is one of the visual hierarchy's most vital roles. If this is too much for you and your available resources to handle, you can check for a graphic designer agency.

Both outstanding design and fantastic content are found on an efficient website. Great content may attract and influence visitors by turning them into clients using captivating language.

Grids support design organisation and content organisation. The grid makes the page look neat and aligns the elements on the page. The grid-based layout improves a website's appearance, which organises content into a neat, grid structure with columns and sections that feel balanced and impose order.

A website will lose visitors if you wait for it to load. Nearly half of website visitors anticipate that a page will load in two seconds or less, and they may leave if it takes more than three seconds. Optimising picture sizes will speed up the loading of your website. This tool from Google will help you monitor your website's performance.

More people are browsing the web on their phones or other gadgets. It is crucial to think about designing your website with a responsive layout so that it can adapt to various screen sizes.

We stumbled upon a great team in Brisbane that is a web design agency. They will give your website life and tell your story. They are a team of creative professionals in technology, design, and marketing. They're equipped to help you expand your online presence.