✦ LOST IN PLANETS ✦ FLY INTO WONDERLAND ✦
Le Petit is a French-style bakery in Saigon that offers cake enthusiasts a high-class experience with expert baking, fine ingredients, decorating, and flavor. At the end of 2021, we were in charge of the brand's Christmas and branding projects. We emphasized the classy cakes with Le Petit brand story in both projects.
We draw inspiration for the signatures for the branding project from the little prince's journey through countless glittering planets. Those are the planets of glorious cakes. But there weren't many planets that stood out to him. Without taking attention away from the cakes, we used little fairytale elements like the rose, the stars, and the bling-bling effect.
We chose a beautiful and elegant expression by a fairy world for the Christmas seasonal cake, leaving the traditional tale of Santa Claus behind. This expression was inspired by the brand's "We're all Stardusts" chapter and transports diners' into a sparkling white Christmas planet. To highlight the seasonal cakes, the background and props were kept to a minimum.
Which Le Petit’s cakes are your favorites?
Project Manager: KHANH NGOC
Producer: LAVIE CHAN
Creative Director: DUC BUI
Art Director: NHU BUI & HOANG DUNG
Photographer: DUC BUI & NHU BUI
LIGHTING & RETOUCH: BAO NGUYEN (MANGO STUDIO)
STOP MOTION: NHU BUI
FOOD STYLIST: CHEESE
ASSISTANT: QUE ANH, NGAN VY, MINH ANH
