W&M. NY Limited Edition
Packaging
concept
for the limited edition whiskey
“Whyte & Mackay. New York
Limited Edition”
 
 
 
S I T U A T I O N
A limited edition of whiskey was developed specifically for sale in the duty-free zone of New York City — “Whyte & Mackay. New York Limited Edition”.
 
O B J E C T I V E
To embody the spirit of the New York streets in the design, and at the same time to convey classic nature of the product.
 
S O L U T I O N
Solution combines traditional aesthetics of whiskey consumption and street culture. The logo of “Whyte & Mackay”, which is more than two centuries old, is adjacent to a graffiti tag, and the 22-year-old whiskey is packed in a kraft paper bag. Like the whiskey itself, this design is a blend of classics and contemporary, sophistication and impertinence, aristocratic elegance and street culture, luxury and anti-glamor. The design ideology reinforces the constructive solution: the label is attached to the packaging by a bright red thread, and after tearing up the label is thrown away. When you hold a bottle, label is nowhere to be found, only the kraft package, and this also has its own idea — the perfect taste does not need labels.
 
 
 
Art Director — Egor Myznik
Photographer — Artur Askerov
W&M. NY Limited Edition
396
4565
27
Published:

W&M. NY Limited Edition

Situation Specifically for sale in the duty-free zone of New York City was developed a limited edition of whiskey – “Whyte & Mackay. New York Lim Read more
396
4565
27
Published:

Creative Fields

Copyright Info

Attribution, Non-commercial

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