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    Pepsi & Lays Ramadan 2013 Bringing back Ramadan spirit as the old days
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Pepsi & Lay's have come together to re-ignite the spirit of Ramadan by bringing together the most famous Ramadan icons: Nelly, Fatouta, Fouad El Mohandes and Boogie & Tamtam.
Let's complete our gathering ( Yalla nkamel jam3etna )
www.pepsiramadan.com
 
As part of this strategy, Pepsi and Impact BBDO have booked entire commercial blocks to show this 3 minute film over the Ramadan month. In the film old iconic Ramadan TV personalities are brought back to remind people that Ramadan is for spending time with the family. 
 
It stars Fouad El-Mohandes (with the lamp) who died in 2006 and Nelly (lady on the moon) who is now in her 60′s but should look like she did in her early 30′s. As a consequence Ghost VFX team had to make some very complex 3D face replacements and numerous other VFX fixes, all to a very aggressive deadline.
 
Executive Creative Director: Hussam Moro
Associate Creative Director: Ahmed Hefnawy
Associate Creative Director: Mostafa Hamza  
Senior Art Director: Amr M. El Sharkawy 
English Copywriter: Wael Khairy
The Ad
The Making
GOLDEN EFFIE AWARD MENA 
SILVER DUBAI LYNX AWARD