Visual Identity for CONVERGE'13

•

ABOUT NIFT

National Institute of Fashion Technology is a pioneer in envisioning and evolving fashion business education in the country through network of fifteen professionally managed centers at New Delhi, Bengaluru, Bhopal, Chennai, Gandhinagar, Hyderabad, Kannur, Kolkata, Mumbai, Patna, Raebareli, Jodhpur, Bhubaneshwar, Kangra and Shillong. NIFT has set benchmarks in the pedagogy of fashion education through its highly evolved academic standards. Its simultaneous emphasis on fashion research and training provides it a cutting edge. The global connect is provided through its collaborations with leading international fashion institutes and organizations.

NIFT Bengaluru marks the Institution’s foray into the retail hub of India. The vibrant and sprawling campus houses the departments of Fashion and apparel, Fashion and lifestyle accessories, Fashion and textiles, Fashion technology, Fashion management and Fashion communication.

CONCEPT

Converge-It is the coming together of different entities; the amalgamation of separate individualities into one unique, empowered and perfectly synchronized identity. The logo for NIFT -Converge 2013 focuses on this very aspect of the event. The flexibility and dynamism, the perfect synchronization and the integrity are what form the baseline for the design.
The 15 arcs in the logo symbolize the 15 NIFT centers across the country with a graceful figure holding them together in one strand. The rhythmic motion of the figure shows the perfect synchronization of the 15 individual identities as they emerge into one.Through its stance, it also symbolizes excellence in the field of different Sports, Cultural and Literary events that are held as a part of Converge.