20sec TV commercial for Donegal Catch
Despite my backgound being in animation, I retired from moving image business about 10 years ago in an effort to concentrate on illustration. My reasons for 'getting out' of animation were complex but mainly based on the belief I was spreading myself too thinly over too many areas. The animation I was producing was mainly based on others character designs and rarely my own. Basically, I didn't feel I had much ownership over the work produced.
Just before Christmas I offered the chance to get back into TV commercials. I had directed a few TV ads back when Flash was the new boy in town, but I'd never directed live action (infact, I'd never even set foot on a shoot:). This time it felt different, I was being given the chance to create my own characters in my own style and directing live action felt like a bit of a challenge.
So here it is, I hope you like it. I've very proud of the work produced and it was great being part of a 'crew', one of the things I'd certainly missed from my former life in animation:)
Thanks a million to all involved!