客户 | 茂荣公司-BBS
项目 | 北京宜家荟聚购物中心3F-4F BBS“BLA BLA STREET”
地址 | 北京-西红门
面积 | 3680㎡
开幕 | 2022-01-28
设计团队 | 夏谷暑雨
创意总监 | 高文哲
执行总监 | 黑进朝
主创团队 | 王磊、何少华、马星星、逯俊峰、廉佳、马博芳、李志隆、曾明远、王响
商务团队 | 李宁、杨红玉
摄影剪辑 | 叶虫鸣
项目推广 | 綦家文、DAPAN
Client | Maorong Company-BBS
Project | Beijing IKEA Shopping Center 3F-4F BBS "BLA BLA STREET"
Address | Beijing-Xihongmen
Area | 3680㎡
Opening | 2022-01-28
Design Team | Summer Valley Summer Rain
Creative Director | Gao Wenzhe
Executive Director | Black Jin Dynasty
The main creative team | Wang Lei, He Shaohua, Ma Xingxing, Lu Junfeng, Lian Jia, Ma Bofang, Li Zhilong, Zeng Mingyuan, Wang Xiang
Business Team | Li Ning, Yang Hongyu
Photo Editing | Leaf Insectsong
Project Promotion | Qi Jiawen, DAPAN
今天的年轻人更加享受眼下的乐趣
他们喜欢快节奏的生活
他们随时都能学新东西
时刻都准备参与实现一些事儿
每个人都在折腾着点什么东西
我们称之为
“自由有趣的灵魂”
他们喜欢快节奏的生活
他们随时都能学新东西
时刻都准备参与实现一些事儿
每个人都在折腾着点什么东西
我们称之为
“自由有趣的灵魂”
Today's young people enjoy the present more
They like fast paced life
They can always learn something new
Always ready to get involved in accomplishing something
Everyone's messing around with something
we call it
"Free but fun soul"
They like fast paced life
They can always learn something new
Always ready to get involved in accomplishing something
Everyone's messing around with something
we call it
"Free but fun soul"
就像不断被历史演绎的东区画廊 （East-Side-Gallery）
地下文化的形式和应用一直在改变
与其一味的遏止
不如通过一个窗口教育下一代正确的观念
认知从尊重到欣赏，只要走对方向
未来街上或许会有更多的街头艺术作品
美化而非破坏
因为它来自生活，而非“地下”
地下文化的形式和应用一直在改变
与其一味的遏止
不如通过一个窗口教育下一代正确的观念
认知从尊重到欣赏，只要走对方向
未来街上或许会有更多的街头艺术作品
美化而非破坏
因为它来自生活，而非“地下”
Psychedelic, underground, graffiti, alcohol, hormones
?
The forms and applications of underground culture are
changing all the time
instead of just curbing
It is better to educate the next generation of correct concepts
through a window
Cognition goes from respect to appreciation, as long as you
go in the right direction
There may be more street art on the streets in the future
Beautify rather than destroy
Because it comes from life, not "underground"
?
The forms and applications of underground culture are
changing all the time
instead of just curbing
It is better to educate the next generation of correct concepts
through a window
Cognition goes from respect to appreciation, as long as you
go in the right direction
There may be more street art on the streets in the future
Beautify rather than destroy
Because it comes from life, not "underground"
充满迷幻色彩的年轻人不断地突破自我认知与不断地自我矛盾某
种意义上来说也是一堵墙，一堵自我内心挣扎反抗的墙。
就像是“柏林墙”最终被拆除一样，“自由意志”永远都是人们
终其一生所追求的底线。可是，随着社会环境的包容性的不断提
高，在墙之外有什么东西呢？所谓的“地下文化”是突破这堵墙
的钥匙么？
疫情的反复正在把人与人隔离，把人之所以为人的根基取消。同
样，任何将艺术形态归于一种模式、唯一模式的观点，也是我们
要反对的东西。
种意义上来说也是一堵墙，一堵自我内心挣扎反抗的墙。
就像是“柏林墙”最终被拆除一样，“自由意志”永远都是人们
终其一生所追求的底线。可是，随着社会环境的包容性的不断提
高，在墙之外有什么东西呢？所谓的“地下文化”是突破这堵墙
的钥匙么？
疫情的反复正在把人与人隔离，把人之所以为人的根基取消。同
样，任何将艺术形态归于一种模式、唯一模式的观点，也是我们
要反对的东西。
Young people full of psychedelic colors are constantly breaking through
self-cognition and self-contradiction. In a sense, they are also a wall, a wall
of inner struggle and resistance.
Just as the "Berlin Wall" was finally torn down, "free will" will always be the
bottom line that people pursue throughout their lives. But, with the ever-increasing inclusiveness of the social environment, what lies beyond the
walls? Is the so-called "underground culture" the key to breaking through
this wall?
The recurrence of the epidemic is isolating people from each other and removing the foundation of what makes people human. Likewise, any notion
that art form is a model, the only model, is something we have to oppose.
self-cognition and self-contradiction. In a sense, they are also a wall, a wall
of inner struggle and resistance.
Just as the "Berlin Wall" was finally torn down, "free will" will always be the
bottom line that people pursue throughout their lives. But, with the ever-increasing inclusiveness of the social environment, what lies beyond the
walls? Is the so-called "underground culture" the key to breaking through
this wall?
The recurrence of the epidemic is isolating people from each other and removing the foundation of what makes people human. Likewise, any notion
that art form is a model, the only model, is something we have to oppose.
