THE VISION
The Chiefs Esports Club were due a jersey refresh for their 2022 campaign. The direction that the Chiefs have taken visually over the last year has evolved into what is now, a stand out in Australia. The inspiration for directing the 2022 jersey includes a bold yet sleek look, whilst keeping the edge seeping through the style. Showing our grit and determination heading into new titles, and new ventures.
The Chiefs Esports Club were due a jersey refresh for their 2022 campaign. The direction that the Chiefs have taken visually over the last year has evolved into what is now, a stand out in Australia. The inspiration for directing the 2022 jersey includes a bold yet sleek look, whilst keeping the edge seeping through the style. Showing our grit and determination heading into new titles, and new ventures.
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MOODBOARD
The layouts and directions of the following work has inspired the look and feel of the project, and has helped develop what is now known as the official jersey for the 22 campaign.
TAG EXPLORATIONS
Numerous expressions related to the Chiefs brand & identity.
Numerous expressions related to the Chiefs brand & identity.
