VESNA— Visual identity for restaurant
Wordmark Vesna translated from Russian means Spring. It was created without the use of a ready-made typeface. From the beginning the initial letter V was considered, with a small, themed supplementary illustration that represents Spring. In this case the initial has become an additional graphic element that can be used now as a standalone logo. During the first step I proposed several variations with a silhouette of the swallow, mimosa flower or a sprig. But the dragonfly seemed like quite a fresh and less generic solution for identities.
Now this beautiful letter V with a dragonfly decorates not only an internal wall of the restaurant, but also the glasses and wooden cutting boards. I particularly like minimalist logos and hope to be able to show them more often in my portfolio.
