Adidas Boost Land
Where?
Sao Paulo, Brazil
Creative director
The technology Boost from Adidas is a huge success thanks to a massive campaign that explained to the public how this innovation works. As part of this campaign, the Adidas Boost Land was born as an arcade where you could play with your feet. Therefore, I joined with many talents to create this space, where after each game, you could turn points into gifts and discounts.
Thanks to an incredible team, we worked hard to bring all these ideas to life.
