Sure is a brand of deodorant that is activated through movement. The arrow in the counter space of the "e" represents, not only physical movement, but also the idea of moving forward without worrying about how you smell.

Print ad. A small paragraph of text explains how the deodorant works.

The billboard integrates the image with the construction of the billboard itself to create an ad that captures the interest of passersby.

In the direct mail piece, the idea of movement is implemented through the use of the pull-out tab. When the user pulls the tab on the right, the runner slides to the other side of the outlined window, through which information about the product is displayed.

The phone app encourages movement by counting the number of steps the user takes during the day and rewards points based on this number. Product loyalty is also encouraged through "point multipliers" that can be obtained by scanning the QR code that comes with the product. The user can then exchange the points for free deodorant, gym membership, exercise goods, and other "movement" related items.