作品名称｜bomb丛林呼吸白酒包装
原创设计｜CORE星核
传统白酒的主要消费场景就是商务宴请和送礼，而新式白酒属于自用型商品，消费者会考虑性价比。新式白酒映射消费文化的变迁。
瓶标设计为一只时尚新锐的金钱豹，瓶身的纹路来源于金钱豹的爪痕，体现都市丛林生活中，年轻人锐意进取的精神，以及新锐与轻奢格调气质。对于年轻一代，年轻人更追求一种格调、轻奢、越简单的东西越不简单。在需求增长的大环境下，从灵魂到皮囊的创新将会是一个重要的突破口。
BOMB丛林呼吸浓香型白酒，正是针对年轻一代的新式白酒，更注重品牌打造和白酒口感，主打符合当代人特质的白酒，基于为新贵人群打造全新的用户价值体验。
时间会沉淀真正的"喝酒之人"，也会衍生出新的消费群体。毕竟白酒在中国衍嗣千年，从未改变。白酒年轻化，更多还是应该关注时尚潮流文化的打造，以及产品的品质创新，如利口化和健康化。白酒的年轻化、时尚化、国际化，亦将随着新生代白酒的成长，蓬勃向上、生生不息。
Title of Work｜Bomb Jungle Breath Liquor Packaging
Original Design｜CORE Star Core
The main consumption scenarios of traditional liquor are business banquets and gifts, while new-style liquor is a self-use commodity, and consumers will consider the cost-effectiveness. New-style liquor reflects changes in consumer culture.
The bottle label is designed as a fashionable and cutting-edge leopard. The lines on the bottle body are derived from the claw marks of the leopard, reflecting the enterprising spirit of young people in urban jungle life, as well as cutting-edge and light luxury style. For the younger generation, young people are more pursuing a style, light luxury, and simpler things are less simple. In the environment of growing demand, innovation from the soul to the skin will be an important breakthrough.
BOMB Jungle Breathing Luzhou-flavor liquor is a new type of liquor aimed at the younger generation. It pays more attention to brand building and liquor taste. It mainly focuses on liquor that conforms to the characteristics of contemporary people, and is based on creating a new user value experience for the upstart crowd.
Time will precipitate the real "drinkers", and new consumer groups will also be derived. After all, baijiu has been around for thousands of years in China and has never changed. Liquor is younger, and more attention should be paid to the creation of fashion trends and culture, as well as product quality innovation, such as liqueur and health. The youth, fashion and internationalization of baijiu will also continue to flourish with the growth of the new generation of baijiu.
