Obrador Florida -Brand Identity

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Obrador Florida has become a trendy ice cream parlor in Buenos Aires, Argentina since its opening. Subject to the availability of ingredients, depending on the time of year, the menu is renewed seasonally according to what can be sourced from markets and organic fields.

For the development of brand identity we created together with Martina (Marte) Galarza an isologo with the most important concepts of the brand: the flower, the fruit, the seeds and the craftsmanship. The fruit chosen to work with was a vanilla bean, the flagship flavor of the store.

We created wiht Nahuel Rollan an illustration for each season of the year with its corresponding flowers and fruits

Client: Obrador Florida
Agency: Santiago y Nicolás
Art and Creative Direction: Nicolás Smud

Brand
Brand Design: Nicolás Smud and Martina (Marte) Galarza
Graphic Design: Delfina Lopez Davio

Production: Sol Pergierycht

Ilustrations
Logo and Isologo: Martina (Marte) Galarza
Winter fruit pattern: Martina (Marte) Galarza

Spring, summer and autumn fruit pattern: Nahuel Rollan

Architecture
Ztarq Design, Sol Pergierycht and Santiago Passalacqua

Brand Photos: Laura Macias - Art Director: Loli Braga Menendez

Architecture photos: Pedro Yañez - pedroyanez.com.ar

special thanks: Mercedes Roman