For this project, we had to create a graphic-promotional e-commerce strategy that includes a packaging system and its display in a virtual point of sale.
The distribution of work for this project was:
- Packages design and the store design by: Karina Aycardi
- Social media and mockups, designed by: Luis Eduardo Pedraza
- Web design, brand, and label design of all the products by: Isabella Jaramillo (me)
In here you can see a video of a web design that I created with all the process from investigation to the final product design.
To start with this project we needed to choose a restaurant and some of their products in order for us to create a packaging system, taking that into consideration we chose the breakfast kids menu. We did market research on the restaurant and on who would be our client (the kids) we searched for what caught their attention the most, and among the options, we saw that a lot of kids like space and astronauts, so we use that as our starting point.
Once we had the chosen products and the package design, I started to design the image of the labels on each product. We had juice, jelly (3 flavors), eggs, bread, and fruit. The design was thought in a way in which the astronauts will interact with the product, on the juice label the astronauts are drinking juice, on the jelly the astronauts are floating in space with the fruit of the jelly, and on the bread, they have bread in space with them.
Once we had our brand identity, the design, and the packaging, we moved forward with the creation of pieces for social media, for the restaurant's web page, and some promotional pieces to advertise the combo we've created.
Finally we ended the project with the creation of a store in which the kids could enjoy our incredible breakfast combo, the combo Pan Pa´Yey
