As Calgary’s oldest Pharmacy facing corporate competition, we turned Luke’s into a heritage brand that successfully expanded their loyal following.
Edgier than your average pharmacy, the brand reflects Lukes’ strong ties to the community as well as its unusually wide variety of goods.
We created a sister brand to showcase Lukes’ curated line of premium home and apothecary products, as well as their current selection of vinyl records. We designed and implemented an e-commerce site to offer product availability online.
Work included collateral, labeling, advertising and posters for Lukes’ annual Sled Island Launch Party in their Bridgeland parking lot.