Industry Instincts is a publication series that showcases individuals with an eye for design - artisans, artists & design businesses and offers short-form content, tours and workshops.
The client envisioned an evergreen logo that’s genuine, cheeky & worldly while remaining sophisticated and approachable; something that conveys old-world charisma to connect generations, foster learning experiences and drive the participation of industry experts.
We explored a couple of directions depicting ruins of Ancient Greek columns but ended up going with a more out-of-the-box, perhaps even obscure concept.
The icon features a detailed, chipped ancient statue of a female, with cracks that mimic stone. It’s accompanied by a ladder referring to the brand’s tagline to further strengthen the meaning and a levitating shadow to add depth.
The hand-drawn, slightly uneven font was created to balance legibility and personability, as the company’s name is quite long.
The vintage color scheme dominated by a greenish-yellow and a reddish-brown adds to the design’s distinguishability and memorability while communicating luxury & heritage.
